THE COLLAGEN CO
Sponsor Campaign Report — State Finalist Phase
The Collagen Co.
× Miss Universe
Australia 2026.
01.
At a glance, the headline numbers.
A snapshot of what your sponsorship returned across the State Finalist phase. Each metric drills further into the report.
Posts Delivered
180
of 351 required · 51% compliance
Active Finalists
104/117
posted at least once · 89% participation
Total Engagement
9.6k
likes & comments combined
Avg / Post
55
engagement actions per post or reel
02.
Deliverables against target.
The Collagen Co. required 1 story, 1 static post, and 1 reel from each of the 117 state finalists. Here's how the campaign tracked.
| Format | Required | Delivered | % |
|---|---|---|---|
Stories1 per finalist |
117 |
5 |
4% |
Static posts1 per finalist · incl. carousels |
117 |
101 |
86% |
Reels1 per finalist |
117 |
74 |
63% |
Total |
351 |
180 |
51% |
Compliance by State
WA
45%
45/99 posts
NSW
51%
35/69 posts
QLD
56%
42/75 posts
VIC
68%
45/66 posts
SA
31%
13/42 posts
03.
A geographic read of the campaign.
Performance breakdown across the five participating Australian states. Top performer per state highlighted.
WA
Western Australia
Finalists31/33
Posts45
Engagement2,494
Avg / post55
Top performer
Zoe Hart
@zoeeeharttt
NSW
New South Wales
Finalists21/23
Posts35
Engagement1,107
Avg / post32
Top performer
Sophie Trayner
@sophie_trayner
QLD
Queensland
Finalists24/25
Posts42
Engagement3,332
Avg / post79
Top performer
Chelsea Mayer
@chelsea.m.2007
VIC
Victoria
Finalists20/22
Posts45
Engagement1,643
Avg / post37
Top performer
Grace Bernard
@gracebrns
SA
South Australia
Finalists8/14
Posts13
Engagement1,030
Avg / post79
Top performer
Frida Khalife
@frida_khalife
04.
The campaign, week by week.
Posting cadence across the SF window. Two clear momentum waves — early February kickoff and the late March push.
Stories
Static Posts
Reels
05.
Top-performing moments.
The eight posts that drove the most engagement across the campaign. Click through to view on Instagram.
06.
Above and beyond.
3 finalists exceeded their The Collagen Co requirement, generating an additional 7 unrequired pieces of content.
The breakdown below shows the format of each finalist's additional content, beyond the required one story, one static post, and one reel.
01
Forum Patel
Victoria
+4
0S · +1P · +3R
02
Sarah Peart
Victoria
+2
+1S · 0P · +1R
03
Patricia Valeri
Victoria
+1
0S · +1P · 0R
07.
The content archive.
Every piece of The Collagen Co.-tagged content from the SF phase, filterable. Useful as an asset library — hover for details.
08.
The engagement return.
A summary of the audience response The Collagen Co. generated through the SF campaign — every number traceable to a specific post.
9,606
Combined engagement actions across the State Finalist campaign
180
Pieces of branded content
7,926
Total likes
1,680
Total comments
55
Avg. engagement per post or reel
1,335
Top single post
Chelsea Mayer's post (QLD) was the highest-engaging single piece of content across the campaign.